A lot of people are asking whether Seo is dead. So some of the landscape has changed over the last couple of years and many people who were making a decent living with their Seo have no abandoned it altogether which kind is levels the playing field for the rest of us.
It is being said is that it is easier now with seo of than it is ever been. Whether that is true or not is debatable. Clearly the ways of doing their Seo have changed and those folks using spamming techniques which were successful two or three years ago have largely moved on to pastures new.
So what can be taken from the new landscape and so should we approach your Seo? The first thing is to be aware that Google is looking for user metrics. That is what use are doing on your site, whether or not would like your content demonstrated by the amount of time they stay on your site or whether they bounce off it quickly, and of course the content which is clearly linked to whether people stay on your site or not..
Make sure you have the links too offsite references, be it authority sites or Wikipedia or whatever.
Get related links from related sites. If you have a site about dog training for example, then you don’t need to load of links from weight loss sites. Your links now need to the niche relevant.
Don’t keep repeating keywords acrossn the page or across the site. Google considers this spam and it should be avoided.
Don’t make content for contents sake. Your most likely to write crap content if you pressurise yourself to write something every day for example. Avoid low quality content now at all costs.
Personally I would avoid popups. Google doesnt like the user process to be interrupted, and there is no bigger user interruption that the pesky popup. Added to that if you find them irritating so will your users.
If you are building a website for local businesses, then you need to have clear contact details, and robust company information. You need to ensure that there are no spelling and grammatical errors, all pages have been checked for 404 errors. You want to make sure that the website has been fully proof read.
The there are lots of other factors to take into account, like the social signals, interaction with your sites and web comments which had been gradually increasing the last couple of years but these are just point is to engagement with your content.
This is a simple summary of of where we are at with seo at the end of 2014.